A market that has reached a state of equilibrium due to lack of innovation and growth is a mature market. A market in this state has its demand and supply in equilibrium. The main of the market in this stage is to acquire large market share. Otherwise they will enter into a declining phase where demand and supply would not even be in but will start declining. And this stage the aim of the companies would be to control the decline rate by reducing cost etc. When the market for Toyota Corolla swift matured, company came out with new Toyota Corolla.
In psychology , maturity is the ability to respond to the environment aware of the correct time and location to behave and knowing when to act, according to the circumstances and the culture of the society one lives in. The status of maturity is distinguished by the shift away from reliance on guardianship and the oversight of an adult in decision-making acts. Maturity has different definitions across legal, social, religious, political, sexual, emotional, and intellectual contexts. The age or qualities assigned for each of these contexts are tied to culturally-significant indicators of independence that often vary as a result of social sentiments. The concept of psychological maturity has implications across both legal and social contexts, while a combination of political activism and scientific evidence continue to reshape and qualify its definition. Because of these factors, the notion and definition of maturity and immaturity is somewhat subjective. American psychologist Jerome Bruner proposed the purpose of the period of immaturity as being a time for experimental play without serious consequences, where a young animal can spend a great deal of time observing the actions of skilled others in coordination with oversight by and activity with its mother.
Log in or sign up to add this lesson to a Custom Course. Log in or Sign up. If you were to do an Internet search of the word 'maturity,' you would very likely get links to several million websites, many with their own definitions and musings about what maturity means and how to know when you are, in fact, 'mature. In this lesson, we will explore maturity from a psychosocial perspective. In addition, we will describe different stages and types of maturity.
A mature industry is an industry that has passed both the emerging and growth phases of industry growth. At the beginning of the industry lifecycle , new products or services find use in the marketplace. Many businesses may spring up trying to profit from the new product demand. Over time, failures and consolidations will distill the business to the strongest as the industry continues to grow.